Anam J means Soul of J (as Gaeilge) in Irish. Any creative process involves an internal journey of making a number of instinctive decisions and that's where the name came about. Jacinta Collins is my full name but for as long as I can remember, I've been called so many J names; J just stuck. My colourful personality is pretty reflective of the paint splashed logo. A writer and a designer; my brand had to capture both. Born to make, do, create and manifest; my paint splashed, stylised calligraphy creates a feminine brand that embodies me.